Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

Spis treści

1. 1.

   Rural commune’s website contents in the process of forming its tourist image. The case of Czosnów, Poland

   Jolanta Ćwiklińska

   Strony artykułu: 12 (5-17)

   Pobierz PDF: Rural commune’s website contents in the process of forming its tourist image. The case of Czosnów, Poland
2. 2.

   Model of a regional cluster as an example of the concept for the development of the region

   Krystian Dębski

   Strony artykułu: 7 (19-26)

   Pobierz PDF: Model of a regional cluster as an example of the concept for the development of the region
3. 3.

   Word-of-mouth marketing in promoting a small service enterprise on the medical market

   Maciej Dębski, Julia Falkowska

   Strony artykułu: 9 (27-36)

   Pobierz PDF: Word-of-mouth marketing in promoting a small service enterprise on the medical market
4. 4.

   The influence of external factors on the competitiveness of a company

   Rayna Dimitrova

   Strony artykułu: 9 (37-48)

   Pobierz PDF: The influence of external factors on the competitiveness of a company
5. 5.

   The use of CRM instruments in agritourism – on the example of agritourism farms in the Opole Province

   Agnieszka Gawlik, Barbara Woś

   Strony artykułu: 7 (49-56)

   Pobierz PDF: The use of CRM instruments in agritourism – on the example of agritourism farms in the Opole Province
6. 6.

   Restaurant and hotel market in Poland

   Edyta Gheribi

   Strony artykułu: 6 (57-63)

   Pobierz PDF: Restaurant and hotel market in Poland
7. 7.

   The effects of the use of ICT by tourism enterprises

   Małgorzata Januszewska, Daria Jaremen, Elżbieta Nawrocka

   Strony artykułu: 8 (65-73)

   Pobierz PDF: The effects of the use of ICT by tourism enterprises
8. 8.

   Eating out in Poland: history, status, perspectives and trends

   Ewa Czarniecka-Skubina, Iwona Kowalczuk

   Strony artykułu: 9 (75-83)

   Pobierz PDF: Eating out in Poland: history, status, perspectives and trends
9. 9.

   In search for customer loyalty model of tourist services

   Izabela Michalska-Dudek

   Strony artykułu: 11 (85-95)

   Pobierz PDF: In search for customer loyalty model of tourist services
10. 10.

    Corporate governance model in Ukraine: The conflict resolution problems

    Olga Nosova

    Strony artykułu: 14 (97-110)

    Pobierz PDF: Corporate governance model in Ukraine: The conflict resolution problems
11. 11.

    The determinants of knowledge transfer from universities to tourism companies – a conceptual model and research propositions

    Marcin Olszewski

    Strony artykułu: 8 (111-118)

    Pobierz PDF: The determinants of knowledge transfer from universities to tourism companies – a conceptual model and research propositions
12. 12.

    Managing stakeholders of a tourism company

    Anna Przybylska

    Strony artykułu: 9 (119-127)

    Pobierz PDF: Managing stakeholders of a tourism company
13. 13.

    Croatian national tourism organization - reality of marketing and branding of tourist destinations

    Mili Razović

    Strony artykułu: 12 (129-140)

    Pobierz PDF: Croatian national tourism organization - reality of marketing and branding of tourist destinations
14. 14.

    Methodology of the regional tourism satellite account for Poland – concept and feasibility study

    Ewa Dziedzic, Teresa Skalska

    Strony artykułu: 11 (141-151)

    Pobierz PDF: Methodology of the regional tourism satellite account for Poland – concept and feasibility study
15. 15.

    Social media and tourism. The analysis of selected current and future research trends

    Krzysztof Stepaniuk

    Strony artykułu: 8 (153-160)

    Pobierz PDF: Social media and tourism. The analysis of selected current and future research trends
16. 16.

    Commercial aspect of sport events

    Marek Zawartka

    Strony artykułu: 9 (161-169)

    Pobierz PDF: Commercial aspect of sport events