European Journal of Service Management
Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management
The scope of application of marketing innovations and marketing of innovation in service enterprises of SME sector
DOI: 10.18276/ejsm.2018.27/1-37
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| ISSN: | 2450-8535 |
| eISSN: | 2451-2729 |
| Autorzy: | Monika Spychalska-Wojtkiewicz |
| Słowa kluczowe: | marketing innovation SME sector marketing innovation service enterprises |
| Data wydania numeru / monografii: | 2018 |
| Liczba stron: | 5 (293-297) |
| OAI-PMH: | Metadane |
| Cited-by (Crossref) ?: | Włącz JavaScript, aby pobrać dane cytowań. |
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Abstrakt
Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation, in a form of implementing the results of research to practical application. Marketing innovation is often misguidedly identified with marketing of innovation. Article raises the question of marketing innovations, the goal is to describe the scope of application of marketing innovations and marketing of innovations in service SME sector. The desk research analysis has been used.