Characteristics of Services and their Consequences for the Strategy of Social Responsibility

There are different approaches to social responsibility in practice of Polish companies. Apart from companies that have professionally developed social responsibility strategies linked to corporate DNA, there are also those that understand social responsibility mistakenly, identifying it with philanthropy, for example. Adapting the corporate social responsibility strategy to the specific nature of an enterprises operations allows them to act responsibly and at the same time in the interests of their business. Therefore, the question arises about the nature of these activities and the so-called good practices in service companies. May the nature and characteristics of services (intangibility, diversity, inseparability, i) affect the development of social responsibility strategy and selection of good practices? The aim of this article is to point to the consequences for the CSR strategy, resulting from the nature of the services. To realize this aim, author conducted literature study. Method of synthesis was used to inference.