The influence of regional culinary traditions on the attractiveness of agrotourism offer

Culinary traditions have already secured a place as an element of the tourist offer in Poland. The paper reviews the role that local foods and traditional recipes play in the process of development of agrotourism and rural tourism on the example of two selected regions: Podhale in Lesser Poland (Małopolska) and Upper Silesia (Górny Śląsk). Authors observe that rural culinary tourism seems to respond better to the needs and expectations of tourists in Poland than the mainstream rural tourism offer. One of the possible explanations of the trend points to the popularity of established culinary brand products, events and culinary trails that correspond well with the interests of a wide range of audiences.