ISBN (online): 978-83-8419-053-1 OAI
DOI: 10.18276/978-83-8419-053-1-7
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EYE-TRACKING AS A METHOD FOR INVESTIGATING COGNITIVE PROCESSES IN THE RECEPTION OF EDUCATIONAL MATERIALS WITHIN THE CONTEXT OF INTELLIGENT MANAGEMENT OF THE DIDACTIC PROCESS
| Авторы: |
Mateusz
Piwowarski
University of Szczecin Paula Wiażewicz-Wójtowicz University of Szczecin |
| Ключевые слова: | eye-tracking in education cognitive load attention processes design of educational materials intelligent management of the didactic process |
| Дата публикации всего выпуска: | 2025-10-02 |
| Количество страниц: | 14 (97-110) |
| Klasyfikacja JEL: | I23 C91 D83 |
Абстракт
Purpose: The article introduces a research approach based on eye tracking metrics to analyse cognitive processes during the reception of teaching materials in three different visual versions.
Need for the study: There is a lack of comprehensive research demonstrating how various presentation formats influence visual attention and cognitive load. Methodology: A laboratory experiment using eye tracking allowed us to identify indicators that reveal the dynamics of attention and challenges in content integration.
Findings: Analyses showed that different versions of the materials distinguish cognitive responses; metrics based on time and number of fixations proved to be particularly sensitive to visual attention, while indicators of distraction and returns better reflected cognitive effort.
Practical Implications: The results obtained form the basis for developing guidelines for designing educational content and may support the development of intelligent systems for managing the learning process.
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