Autoren: |
Paweł
Brzustewicz
Uniwersytet Mikołaja Kopernika w Toruniu, Wydział Nauk Ekonomicznych i Zarządzania Iwona Escher Uniwersytet Mikołaja Kopernika w Toruniu, Wydział Nauk Ekonomicznych i Zarządzania |
Schlüsselbegriffe: | e-usługi marketing e-usługi wartość dla klienta |
Veröffentlichungsdatum der gesamten Ausgabe: | 2016 |
Seitenanzahl: | 12 (97-108) |
Klasyfikacja JEL: | L81 M31 O33 |
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