Autoren: |
Aleksandra
Całka
Uniwersytet Ekonomiczny we Wrocławiu, Wydział Nauk Ekonomicznych Katarzyna Pałys Uniwersytet Ekonomiczny we Wrocławiu, Wydział Nauk Ekonomicznych |
Schlüsselbegriffe: | strona www kreowanie marki marka online sklep online |
Veröffentlichungsdatum der gesamten Ausgabe: | 2016 |
Seitenanzahl: | 6 (129-134) |
Klasyfikacja JEL: | M31 |
1. | Al-Qeisi, K., Dennis, Ch., Alamanos, E., Jayawardhena, Ch. (2014). Website design quality and usage behavior: unified theory of acceptance and use of technology. Journal of Business Research, 67 (11), 2282‒2290. |
2. | Bilgihan, A., Nusair, K., Okumus, F., Cobanoglu, C. (2015). Applying flow theory to booking experiences: an integrated model in an online service context. Information & Management, 52 (6), 668‒678. |
3. | Chang, Ch. (2013). Examining users intention to continue using social network games. A flow experience perspective. Telematics and Informatics, 30 (4), 311‒321. |
4. | Dou, W., Krishnamurthy, S. (2007) Using brand websites to build brands online: a product versus service brand comparison. Journal of Advertising Research, 47 (2), 193‒206. |
5. | Green, D.T., Pearson, J.M. (2011). Integrating website usability with the electronic commerce acceptance model. Behaviour & Information Technology, 30 (2), 181‒199. https://www.focusson.pl/ (20.04.2016) |
6. | Singh, M. (2002). E-services and their role in B2C e-commerce. Managing Service Quality. An International Journal, 12 (6), 434‒446. |