ISSN: 2080-4881
eISSN: 2300-4096
OAI
Liste der Ausgaben /
nr 39/2 2015
RUTYNY WSPÓŁTWORZENIA WARTOŚCI Z KLIENTEM – KONCEPTUALIZACJA I POMIAR
| Autoren: |
Justyna
Laskowska-Witek
Uniwersytet Ekonomiczny w Katowicach Maciej Mitręga Uniwersytet Ekonomiczny w Katowicach |
| Schlüsselbegriffe: | logika usługowa marketing współtworzenie wartości z klientem dynamiczne zdolności organizacji |
| Veröffentlichungsdatum der gesamten Ausgabe: | 2015 |
| Seitenanzahl: | 12 (25-36) |
Abstract
W artykule przedstawiono tzw. zdolność przedsiębiorstwa do współtworzenia wartości z klientem jako wyłaniający się obiekt badań w marketingu i zaproponowano narzędzie pomiarowe służące do pomiaru tej zdolności. Zaprezentowane są też wyniki badań bezpośrednich umożliwiające ocenę zaproponowanego modelu pomiarowego, a także wnioski dotyczące możliwości wykorzystania tego modelu w dalszych badaniach.
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