1. | Arnould, E., Price, L., Zinkhan, G.M. (2002). Cosumers. New York: McGraw-Hill/Irwin. |
2. | Brakus, J.J., Schmitt, B.H., Zarantonello, L. (2009). Brand Experience: What is It? How do We Measure It? And Does It Affect Loyalty? Journal of Marketing, 73, s. 52–68. |
3. | Dziewanowska, K. (2015). Wymiar relacyjny doświadczeń w edukacji wyższej w świetle badań ilościowych. Logistyka, 2, 904–911. |
4. | Edgell, S., Hetherington, K., Warde, A. (1997). Consumption Matters: The PRoduction and Experience of Consumption. Oxford: Blackwell. |
5. | Garben, S. (2012). The Future of Higher Education in Europe: The Case do a Stronger Base in EU Law. LEQS Paper, 50, 1–45. |
6. | Gentile, C., Spiller, N., Noci, G. (2009). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25 (5), 395–410. |
7. | Sundbo, J., Sorensen, F. (red.). (2013). Handbook on Experience Economy. Cheltenham: Edward Edgar Publishing Limited. |
8. | Kacprzak, A., Dziewanowska, K., Skorek, M. (2015). Gospodarka doświadczeń – perspektywa polskiego konsumenta. Warszawa: PWN. |
9. | Pine, B.J., Gilmore, J.H. (2011). The Experience Economy. Boston: Harvard Business Review Press. |
10. | Pinker, S. (1997). How the Mind Works. New York: Norton. |
11. | Schmitt, B.H. (1999). Experiential Marketing. Journal of Marketing Management, 15, 53–67. |
12. | Smidt-Jensen, S., Skytt, C.B., Winther, L. (2009). The Geography of the Experience Economy in Denmark: Employment Change and Location Dynamics in Attendance-based Experience Industries. European Planning Studies, 17 (6), 847–862. |
13. | Taylor, S.A., Goodwin, S., Melton, H., Hunter, G. (2011). An analysis of the student course engagement questionnaire (SCEQ) in large-section marketing principles courses. Journal on Excellence in College Teaching, 22 (1), 1–29. |
14. | Taylor, S.A., Judson, K. (2014). The Nature of Stakeholder Satisfaction with Marketing Education. Higher Education Studies, 4 (4), 89–107. |
15. | Tynan, C., McKechnie, S. (2009). Experience marketing: a review and reassessment. Journal of Marketing Management, 25 (5–6), 501–517. |
16. | Vargo, S.L., Lusch, R.F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68 (1), 1–17. |
17. | Zarantonello, L., Schmitt, B.H. (2009). Using the brand experience scale to profile consumers and predict consumer behaviour. Brand Management, 17 (7), 532–540. |