Chapter 2025
Authors / editors: Mateusz Juźwik
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: This study evaluates how internet‑based communication tools shape higher‑education institutions’ images from students’ viewpoints, identifying the most potent instruments and contrasting perceptions between public and non‑public universities within intelligent management…
DOI: 10.18276/978-83-8419-028-9-31 · ISBN: 978-83-8419-028-9
Article 2018
Authors / editors: Urszula Chrąchol-Barczyk
Published in: European Journal of Service Management
Kuba Klawiter, who is in Poland one of the most known influencers in the new technologies industry, took part in the online campaign of x-comput store. After announcing to the subscribers the details of the promotional campaign dedicated to them, he made the servers block after 5…
DOI: 10.18276/ejsm.2018.27/2-10 · ISSN: 2450-8535
Article 2018
Authors / editors: Aleksander Panasiuk
Published in: Ekonomiczne Problemy Usług
The article presents the issues of substitutability of the tourism market with industry markets. The basic scope of substitution covers the tourism market with other leisure markets. At the outset, the issues of: the functioning and structure of the tourism market were presented.…
DOI: 10.18276/epu.2018.130-10 · ISSN: 1896-382X
Article 2017
Authors / editors: Marzena Jeżewska-Zychowicz, Iwona Kowalczuk
Published in: Ekonomiczne Problemy Turystyki
The aim of the study was to evaluate the possibility of using television and Internet in the promotion of regional food offered in the form of food services, by defining the relationship between the use of the gastronomic offer and use of television and the Internet as a source o…
DOI: 10.18276/ept.2017.3.39-05 · ISSN: 1644-0501
Article 2017
Authors / editors: Olgierd Witczak
Published in: Studia i Prace WNEiZ US
The article analyses the phenomenon of interaction in the process of marketing communication. Indicated on theoretical concepts (the paradigm of the network, symbolic interactionism, relationship marketing), which can be analytical area in explaining and describing the issues of …
DOI: 10.18276/sip.2017.48/2-08 · ISSN: 2450-7733
Article 2016
Authors / editors: Beata Zatwarnicka-Madura
Published in: Marketing i Zarządzanie
Analysis of the image of men and women in the media seemingly leads to the conclusion that our contemporary world is male dominated and that the mere fact of being a man or a woman imposes a set of appropriate conducts and responsibilities. Despite this, it is noticeable that the…
DOI: 10.18276/miz.2016.45-37 · ISSN: 2450-775X
Article 2016
Authors / editors: Olgierd Witczak
Published in: Studia i Prace WNEiZ US
The article is aimed at identifying variables used to measure involvement towards the brand in social media. Text describes the potential of social media in the scope to intensify the involvement of consumers in brand communication activities. Presented complex nature of the phen…
DOI: 10.18276/sip.2016.43/2-35 · ISSN: 2450-7733