Article 2015
Analiza świadomości marek „produktów krajów karpackich” – wyniki badań bezpośrednich
Authors / editors: Elżbieta Wolanin-Jarosz
Published in: Marketing i Zarządzanie
The paper presents the results of the empirical research. Their aim was to define the degree of awareness of the leading brands of “the products of Carpathian countries”. The fundamental research material has been obtained thanks to direct interviews done in five cities of the Ca…
DOI: 10.18276/pzfm.2015.41/1-16 · ISSN: 1509-0507