Article 2016
E-REKLAMA I MARKETINGOWE WYKORZYSTANIE WYSZUKIWAREK INTERNETOWYCH – PRZEGLĄD ISTNIEJĄCYCH FORM I POJĘĆ
Authors / editors: Barbara Mróz-Gorgoń, Grzegorz Szymański
Published in: Studia i Prace WNEiZ US
In the era of turbulent market environment and increased competitiveness, one of the main sources of creating a competitive advantage is to create a specific image of a company and / or brand. The so-called. Internet revolution influenced significantly the behavior of today’s con…
DOI: 10.18276/sip.2016.43/2-19 · ISSN: 2450-7733