Article 2018
Uwarunkowania zachowań konsumentów na rynku nowych produktów żywnościowych z wykorzystaniem modelu Rogersa
Authors / editors: Joanna Bartkowicz
Published in: Marketing i Zarządzanie
The objective of the research, the results of which are presented in the paper, was to identify consumer behavior towards new food products. The model of Rogers' innovation diffusion was used to classify consumers into segments. The research was conducted basing on the original q…
DOI: 10.18276/miz.2018.53-01 · ISSN: 2450-775X