Search scope: All publications
Results for “Virtual Reality”: 4.
Chapter 2025
Authors / editors: Konrad Biercewicz, Michał Hendryk
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: The objective of this research is to investigate the interrelationships between attentional processes, emotional responses, and consumer product selection within an immersive virtual reality (VR) retail environment.
Need for the study: Examining the interaction among …
DOI: 10.18276/978-83-8419-053-1-2 · ISBN: 978-83-8419-053-1
Chapter 2025
Authors / editors: Małgorzata Wiścicka-Fernando
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.2
Purpose: This article presents results from neuromarketing EEG and VR analyses conducted on consumers' purchasing decisions and their decision-making processes in immersive virtual environments.
Need for the study: Given the increasing interest in intelligent management of con…
DOI: 10.18276/978-83-8419-053-1-1 · ISBN: 978-83-8419-053-1
Article 2019
Authors / editors: Bartosz Korinth, Zharas Berdenov, Sergey V. Pashkov, Jan A. Wendt
Published in: Ekonomiczne Problemy Turystyki
E-tourism is meeting more and more tourists’ needs these days. It is primarily connected with using the Internet as a main tool of contacting the tourist. Therefore, the aim of this study is to collect data concerning the way in which virtual space is perceived by tourists and wh…
DOI: 10.18276/ept.2019.1.45-06 · ISSN: 1644-0501
Article 2017
Authors / editors: Mirosława Pluta-Olearnik
Published in: Marketing i Zarządzanie
The issue of the paper refers to the current area of research connected with the competitive advantage of enterprises and value for the customer based on the resources and relations. The purpose of the paper is to identify the importance of services in building customer value and…
DOI: 10.18276/miz.2017.48-36 · ISSN: 2450-775X