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Article 2018

Augmented reality – challenges and threats

Authors / editors: Paweł Stobiecki

Published in: Ekonomiczne Problemy Usług

This article presents what is the essence of Augmented Reality and what kinds of reality we can list. What is more, article describes examples of Augmented Reality usage in everyday activities (both in professional way and in entertainment). Article shows also possible and probab…

DOI: 10.18276/epu.2018.131/2-19 · ISSN: 1896-382X

Article 2017

Usługi a wartość poszerzona dla klienta na przykładzie rynku wyposażenia i dekoracji wnętrz

Authors / editors: Mirosława Pluta-Olearnik

Published in: Marketing i Zarządzanie

The issue of the paper refers to the current area of research connected with the competitive advantage of enterprises and value for the customer based on the resources and relations. The purpose of the paper is to identify the importance of services in building customer value and…

DOI: 10.18276/miz.2017.48-36 · ISSN: 2450-775X