Article 2017
Innowacje produktowe w przedsiębiorstwach wyrobów czekoladowych
Authors / editors: Roksana Włodarczyk
Published in: Marketing i Zarządzanie
New consumption trends contributed to chocolate products being the largest and the fastest growing sector in Poland. Therefore, manufacturers enrich range of their products with the new and improved goods and aim them at different target groups. An empirical study has been carrie…
DOI: 10.18276/miz.2017.49-21 · ISSN: 2450-775X