Search scope: All publications
Results for “content analysis”: 3.
Article 2018
Authors / editors: Alicja Smuła
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Objective – The article discusses the issue of reporting of seven Polish banks from the WIG30 index (Alior Bank, BZWBK, ING Bank Śląski, mBank, Millennium bank, Bank Pekao SA and PKO Bank Polski) in the scope of integrated reporting and its convergence with IIRC requirements. The…
DOI: 10.18276/frfu.2018.92-36 · ISSN: 2450-7741
Article 2015
Authors / editors: Magdalena Brzozowska-Woś
Published in: Marketing i Zarządzanie
The aim of this paper is to present the role played by social media and internet users comments on shaping the image of the brand among users of the network. The paper also presents the results of observation of the activity of Polish internet users regarding one of the Polish fo…
DOI: 10.18276/pzfm.2015.41/1-05 · ISSN: 1509-0507
Article 2015
Authors / editors: Jolanta Ćwiklińska
Published in: European Journal of Service Management
The process of tourism experiences is usually initiated by images of a particular region formed by people before the intended journey. Searching for information about this region is often the second stage in this process. Nowadays, the contents available in the Internet play a ve…
DOI: 10.18276/smt.2015.16-01 · ISSN: 1898-0511