Article 2018
Crowdsourcing as a challenge for advertising agencies in the creative service market
Authors / editors: Anna Szwajlik
Published in: European Journal of Service Management
The article contains theoretical deliberations concerning the usage of crowdsourcing platforms in order to obtain creative resources necessary to design advertising services. The article also aims at defining what role crowdsourcing can play in the creative service market. The fi…
DOI: 10.18276/ejsm.2018.26-32 · ISSN: 2450-8535