Article 2015
Hotel promotion as viewed by customers
Authors / editors: Izabela Kapera
Published in: European Journal of Service Management
Purpose The purpose of the paper is to discuss the significance of hotel promotion from the customer perspective. The research analyzed hotel promotional efforts from the perspective of hotel guests staying at randomly selected hotels in Poland. Design/methodology/approach The…
DOI: 10.18276/smt.2015.15-06 · ISSN: 1898-0511