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Results for “dashboard”: 3.

Article 2018

Kokpity menedżerskie i Business Intelligence w zarządzaniu dokonaniami przedsiębiorstwa

Authors / editors: Marcin Kowalewski, Marcin Czyczerski

Published in: Finanse, Rynki Finansowe, Ubezpieczenia

Purpose – The main aim of this paper is the theoretical introduction and critical analysis of using Business Intelligence (BI) and dashboards in performance management of an enterprise. There are also compared dashboards and scorecards in the article. Design/Methodology/approac…

DOI: 10.18276/frfu.2018.94/1-19 · ISSN: 2450-7741

Article 2016

Rola kokpitów menedżerskich w rachunkowości zarządczej

Authors / editors: Robert Kowalak

Published in: Finanse, Rynki Finansowe, Ubezpieczenia

Purpose – the main purpose is a using of dashboards in decision making in the waste disposal plants. Design/Methodology/Approach – in an article used theoretical and empirical methods. In theoretical part described definition of dashboard in literature. Empirical methods concentr…

DOI: 10.18276/frfu.2016.2.80/2-37 · ISSN: 2450-7741

Article 2015

Paradygmat marketingu analitycznego i jego główne wskaźniki dla marketera

Authors / editors: Grażyna Golik-Górecka

Published in: Marketing i Zarządzanie

The objective of the paper is raising attention to the new paradigm of analytical marketing. Analytical marketing allows the realization of research in the framework of the functionalist paradigm (quantitative methods), with applying methods functioning in the framework of the hu…

DOI: 10.18276/pzfm.2015.41/2-21 · ISSN: 1509-0507