Article 2018
Communication With Clients Using Electronic Mail – Analysis of the Expectations of Various Market Segments
Authors / editors: Izabela Ostrowska
Published in: European Journal of Service Management
This article is a part of the series of publications on written communication. The aim of the article is to evaluate the possibilities of electronic communication with individual market segments and to identify key elements of e-mail communication and to adapt them to the prefere…
DOI: 10.18276/ejsm.2018.27/2-38 · ISSN: 2450-8535