Article 2016
Marka w usługach rekreacyjnych – znaczenie i kształtowanie
Authors / editors: Barbara Iwankiewicz-Rak, Agnieszka Rak
Published in: Marketing i Zarządzanie
The aim of this paper is to present a concept of brand, brand image and brand identity of brand in sports on example of brand on the market of fitness services. Marketing, nowadays, focuses on creating brands that suit needs and desires of consumers who seek brands that can fulfi…
DOI: 10.18276/miz.2016.42-16 · ISSN: 2450-775X