Article 2015
Critical Comments on CSR of Media Organisations – between Marketing and Mission
Authors / editors: Jan Kreft
Published in: Marketing i Zarządzanie
Public and commercial media enterprises adopt and communicate their CSR standards. It mainly refers to the largest television and radio broadcasting partnerships. However, in the field of their basic activities, which are namely: providing information, as well as creating and dis…
DOI: 10.18276/pzfm.2015.41/1-26 · ISSN: 1509-0507