Article 2018
Zastosowanie metod antropologii biznesu jako innowacyjnej koncepcji badań konsumentów
Authors / editors: Marek Gładysz
Published in: Studia i Prace WNEiZ US
This article presents the journey that the discipline of anthropology has undergone since colonial times, when its main purpose was to understand the culture of the tribes in their natural environment journay until nowadays, where as business anthropology it deals with understand…
DOI: 10.18276/sip.2018.52/2-29 · ISSN: 2450-7733