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Article 2018

Przestrzeń i relacje a innowacje w przemyśle Wielkopolski w latach 2014–2016

Authors / editors: Arkadiusz Świadek

Published in: Studia i Prace WNEiZ US

There are two opposite concepts of the proximity strongly discussing in the literature. First one, the spatial proximity, and the second the relation (social) proximity. Authors argue in terms of significant each of them to show what is more important. Poland is much lower develo…

DOI: 10.18276/sip.2018.52/2-20 · ISSN: 2450-7733

Article 2016

TEORETYCZNE I PRAKTYCZNE ASEKTY BADANIA UTAJONYCH POSTAW KONSUMENTÓW WOBEC MAREK

Authors / editors: Beata Marciniak

Published in: Studia i Prace WNEiZ US

Consumer attitudes towards brands may occur in the absence of conscious deliberation. The main goal of the paper is to outline the theoretical origins of the measurement of those non-conscious attitudes, as well as the fundamental assumptions of the Implicit Association Test (IAT…

DOI: 10.18276/sip.2016.43/3-21 · ISSN: 2450-7733