Article 2016
Society awareness, competition and cooperation with business as determinants of marketing management in non-governmental organizations
Authors / editors: Joanna Hernik
Published in: Marketing i Zarządzanie
In developed economies, commercial and non-profit spheres grew in parallel and both had enough time to go through various phases. In Poland, the economy (which was liberated only in 1990s) transformed rapidly to meet new challenges but the same cannot be said about non-government…
DOI: 10.18276/miz.2016.45-05 · ISSN: 2450-775X