Article 2016
UWARUNKOWANIA POSTAW KLIENTÓW WOBEC USŁUGI- PODEJŚCIE ORGANIZACJI A KLIENTOCENTRYCZNOŚĆ
Authors / editors: Wojciech Trzebiński
Published in: Studia i Prace WNEiZ US
In the paper it is presented the proposal of the classification of determinants of customer attitudes towards the service (perceived quality), possible to analyze by organization – from the perspective of customer-centricity. Three groups of determinants have been distinguished: …
DOI: 10.18276/sip.2016.43/2-31 · ISSN: 2450-7733