Article 2018
Punkty różnicujące i punkty upodabniające w pozycjonowaniu suplementów diety
Authors / editors: Tomasz Sondej
Published in: Marketing i Zarządzanie
Positioning of products should take into account the achievement of previously assumed differentiating points and points matching the product offered on the market to other products offered in a given market. Differentiating points are primarily benefits, which consumers associat…
DOI: 10.18276/miz.2018.53-15 · ISSN: 2450-775X