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Article 2018

Metody badania zachowań społecznych

Authors / editors: Zdzisław Szyjewski

Published in: Studia i Prace WNEiZ US

Making business decisions is associated with the risk of their accuracy. In order to increase the chance of success, research is conducted on the behavior of potential clients, their reactions to the actions taken or opinions about the solution implemented. The most frequently us…

DOI: 10.18276/sip.2018.54/2-10 · ISSN: 2450-7733

Article 2017

Badanie percepcji zjawiska planowego postarzania produktów

Authors / editors: Adam Ryś

Published in: Marketing i Zarządzanie

In the modern economy, life cycles of the product have been considerably shortened. This phenomenon is commonly associated with of consumerism, but the role of producers in planned obsolescence of the product is also acknowledged. The paper presents the results of primary researc…

DOI: 10.18276/miz.2017.49-19 · ISSN: 2450-775X