Article 2015
Transfer znaczeń a kreowanie wartości marki w gospodarce sieciowej w aspekcie S-Dlogic
Authors / editors: Wioleta Kucharska
Published in: Marketing i Zarządzanie
The paper concerns the network value creation of modern enterprises, including the value of key intangible asset - the brand. The author presents the essence of value creation in modern economy and considers aspects of configuration of an efficient network based on the relation e…
DOI: 10.18276/pzfm.2015.41/2-08 · ISSN: 1509-0507