Search scope: All publications
Results for “retail chains”: 3.
Article 2018
Authors / editors: Anna E. Wolnowska
Published in: European Journal of Service Management
The share of discount stores in the Polish retail trade, has had a strong trend upward for several years. Poles pay more and more attention to the quality of the services offered by the discount stores network. Hence the aim of the article is testing the quality of services in th…
DOI: 10.18276/ejsm.2018.25-41 · ISSN: 2450-8535
Article 2016
Authors / editors: Katarzyna Bilińska-Reformat, Ewa Frąckiewicz
Published in: Studia Informatica Pomerania
Retail chains in their marketing strategies should focus on target markets needs. Such attitude enables them developing competitive offer, which fulfill customers needs and expectations. Used marketing procedures toward target segments are basing on knowledge about customers. Kno…
DOI: 10.18276/si.2016.39-01 · ISSN: 2451-0424
Article 2015
Authors / editors: Natalia Wojciechowska, Andrzej Wojciechowski
Published in: Marketing i Zarządzanie
The paper is an attempt of indicating the appropriate attitude for stock planning. It requires a proper selection of forecasting method by harmonizing the relationship between supply and demand. The process should rely on minimizing inventories and reducing costs connected with t…
DOI: 10.18276/pzfm.2015.41/2-44 · ISSN: 1509-0507