Monograph 2024
Authors / editors: Anna Tokarz-Kocik
Published in: Rozprawy i Studia
Modern service companies must face a number of challenges, including: such as: aging society, effects of the global Covid-19 pandemic, „green” transformation and the development of artificial intelligence. In the face of contemporary changes taking place in the economy, a thoroug…
DOI: 10.18276/978-83-7972-861-9 · ISBN: 978-83-7972-860-2 · ISSN: 0860-2751
Article 2018
Authors / editors: Monika Tomczyk, Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
As the research conducted by Design Council in UK shows for every £ 1 invested in design, businesses can expect over £ 20 in increased revenues (Design Council, 2018). This article raises the question whether it is justified to include design in a service company’s strategy, and …
DOI: 10.18276/ejsm.2018.28/2-60 · ISSN: 2450-8535
Article 2018
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation, in a form of implementing the results of research to practical application. Marketing innovation is often misguidedly identified with marketing of inno…
DOI: 10.18276/ejsm.2018.27/1-37 · ISSN: 2450-8535
Article 2018
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
Project management is an extremely valuable tool supporting the implementation of particularly innovative ideas. Nevertheless, there are relatively few data on the sectoral conditions for the application of project management. While there are sectoral conditions for the implement…
DOI: 10.18276/ejsm.2018.27/2-49 · ISSN: 2450-8535
Article 2017
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Marketing i Zarządzanie
Marketing and innovative operations are closely connected areas of enterprising activity. Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation in a form of implementing the results of research to practical…
DOI: 10.18276/miz.2017.47-05 · ISSN: 2450-775X
Article 2017
Authors / editors: Dorota Starzyńska, Marta Baraniak
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – Evaluation and analysis of the using of various sources of funding in general financing structure of innovative activity in industrial and service enterprises in Poland in the years 2008–2014.
Methodology – This article presents structure and dynamics analysis of expen…
DOI: 10.18276/frfu.2017.89/1-10 · ISSN: 2450-7741