Article 2015
Wybrane aspekty marketingu w usługach turystycznych
Authors / editors: Alina Oczachowska
Published in: Marketing i Zarządzanie
While planning family holidays one pays attention to many aspects connected with touristic service. It is assumed that nowadays there is a competition using marketing instruments especially important for services, which are customer service, personnel management and management of…
DOI: 10.18276/pzfm.2015.39-06 · ISSN: 1509-0507