Chapter 2025
ETHICAL CHALLENGES IN AI-DRIVEN CONSUMER JOURNEY – A CASE STUDY OF L’ORÉAL’S HAIRDRESSING SERVICES
Authors / editors: Joanna Hernik, Wojciech Jarecki, Gunta Grinberga-Zalite, Andreea Muntean
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: This study examines the integration of artificial intelligence (AI) in hairdressing services by L’Oréal, with a focus on its ethical implications, consumer experience, and business practices. It evaluates how AI-driven personalisation, digital engagement, and automation …
DOI: 10.18276/978-83-8419-028-9-26 · ISBN: 978-83-8419-028-9