Article 2018
Websites as a Euroregional marketing tool in Poland
Authors / editors: TOMASZ STUDZIENIECKI, CORINA TATAR
Published in: Ekonomiczne Problemy Turystyki
This paper discusses territorial marketing of Euroregions. Websites, one of the marketing tools, were the subject of an analysis. Based on literature research and experiences of the authors, criteria for website assessment have been prepared and 14 Polish Euroregional entities we…
DOI: 10.18276/ept.2018.4.44-16 · ISSN: 1644-0501