Article 2016
Wizerunek i reputacja przedsiębiorstwa w gospodarce opartej na wiedzy z perspektywy rachunkowości
Authors / editors: Melania Bąk
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
Purpose – identifying the image and reputation as crucial non-material resources of an enterprise from the perspective of accounting, owing to which it is possible to establish competitive advantage in knowledge-based economy. Design/Methodology/Approach – the analysis of subject…
DOI: 10.18276/frfu.2016.2.80/2-01 · ISSN: 2450-7741