Article 2017
Możliwości zastosowania metody Mystery Shopping w ocenie jakości usług turystycznych. Studium przypadku – Termy w Białce Tatrzańskiej
Authors / editors: Zygmunt Kruczek, Kinga Cieszkowska
Published in: Ekonomiczne Problemy Turystyki
The aim of the study was to evaluate the usefulness of the method of Mystery Shopping (MS) in the evaluating of the quality of tourism products and services. The article pointed out the advantages and disadvantages of this method and its current application documented in the lite…
DOI: 10.18276/ept.2017.2.38-04 · ISSN: 1644-0501