Article 2016
Effectiveness of reciprocal rule in tourism: evidence from a city tourist restaurant
Authors / editors: Anastasiya Gladka, Michał Żemła
Published in: European Journal of Service Management
The paper concerns the phenomena of reciprocal exchange which is know in social relations since ages and also used in business relations. Reciprocity is also a popular tool in tourism business. Presented research were conducted in a form of experiment in one of restaurants in Cra…
DOI: 10.18276/ejsm.2016.17/1-08 · ISSN: 2450-8535