Article 2017
Zaufanie w sieciach B+R ‒ perspektywa neuromarketingu
Authors / editors: Katarzyna Róża Baran, Marek Jakubowski
Published in: Marketing i Zarządzanie
Marketing activities carried out in the subjects of the science sector, allow for effective identification of needs and expectations as well as functional implementation of results in the R&D networks of universities. In an effort to strengthen and support marketing efforts, rese…
DOI: 10.18276/miz.2017.49-09 · ISSN: 2450-775X