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Article 2015

Podstawy rozwoju geoturystyki na Wyspach Kanaryjskich ze szczególnym uwzględnieniem Lanzarote

Authors / editors: Izabela Kapera, Paweł Różycki

Published in: Ekonomiczne Problemy Turystyki

The purpose of the paper is to analyze the development of geotourism on the Canary Islands, a region already focused on tourism in general, but also ideal for the pursuit of geotourism. Other issues analyzed in the paper include tourist volume and reasons for visiting the islands…

ISSN: 1644-0501

Article 2015

Hotel promotion as viewed by customers

Authors / editors: Izabela Kapera

Published in: European Journal of Service Management

Purpose The purpose of the paper is to discuss the significance of hotel promotion from the customer perspective. The research analyzed hotel promotional efforts from the perspective of hotel guests staying at randomly selected hotels in Poland. Design/methodology/approach The…

DOI: 10.18276/smt.2015.15-06 · ISSN: 1898-0511