Article 2023
Tożsamość miejsca a marketing terytorialny na przykładzie dawnej pomorskiej krainy Kosznajderii – szanse i ograniczenia
Authors / editors: Tomasz Marcysiak
Published in: Przegląd Zachodniopomorski
Contemporary attention is closely focused on the changes taking place within small local communities, where members not only see the value in building their community brand but also feel the need for self-identification. This process supports the development of entrepreneurship, …
DOI: 10.18276/pz.2023.38-20 · ISSN: 0552-4245