Article 2016
NOWE MODELE KONKUROWANIA NA RYNKU FARMACEUTYCZNYM NA PRZYKŁADZIE PROJEKTU PGT HEALTHCARE
Authors / editors: Maciej Mikucki
Published in: Studia i Prace WNEiZ US
The issue of this business model has a long story. Popularization was possible due to development of the Internet and dotcoms. In the contemporary environment, business models are perceived as a key source of competitive advantage. Based on the case study (PGT Healthcare) the pap…
DOI: 10.18276/sip.2016.43/2-18 · ISSN: 2450-7733