Monograph 2024
Authors / editors: Leszek Gracz, Izabela Ostrowska, Jacek Rudewicz
Published in: Rozprawy i Studia
Marketing of cities and regions. Identity, Image, Communication
Effective urban and regional marketing focuses on key aspects related to local development, including the competition of cities and regions for investors, residents, workers and tourists. Improving the image and pro…
DOI: 10.18276/978-83-7972-765-0 · ISBN: 978-83-7972-764-3 · ISSN: 0860-2751
Article 2018
Authors / editors: Izabela Ostrowska
Published in: European Journal of Service Management
The task of university communication with a potential student is to provide information that will enable assessment of the available selection options and making a decision about studying at a given faculty and at a given university. Effective activities in the field of universit…
DOI: 10.18276/ejsm.2018.28/2-37 · ISSN: 2450-8535
Article 2018
Authors / editors: Izabela Ostrowska
Published in: European Journal of Service Management
Children are an attractive target group for companies, not only because of the financial resources they have, but also due to the impact they have on their parents when making purchasing decisions. For these reasons, a wide range of marketing communication activities is addressed…
DOI: 10.18276/ejsm.2018.28/1-30 · ISSN: 2450-8535
Article 2018
Authors / editors: Izabela Ostrowska
Published in: European Journal of Service Management
Since 2006, universities have been affected by the demographic decline, which causes that the number of students is decreasing in Poland. A smaller number of potential candidates for studies means that universities must actively promote themselves to encourage young people to cho…
DOI: 10.18276/ejsm.2018.27/1-23 · ISSN: 2450-8535
Article 2018
Authors / editors: Izabela Ostrowska
Published in: European Journal of Service Management
This article is a part of the series of publications on written communication. The aim of the article is to evaluate the possibilities of electronic communication with individual market segments and to identify key elements of e-mail communication and to adapt them to the prefere…
DOI: 10.18276/ejsm.2018.27/2-38 · ISSN: 2450-8535
Article 2017
Authors / editors: Anna Pawlikowska-Piechotka, Anna Ostrowska-Tryzno, Karolina Gołębieska
Published in: Ekonomiczne Problemy Turystyki
Today we can observe an increasing popularity of short-term pilgrimage visits, religious excursions to the urban sacred centres. On the example of St. Stanislaus Kostka Church in Warsaw, we intended to study the impact that tourism is having on the nearby housing estate and local…
DOI: 10.18276/ept.2017.4.40-08 · ISSN: 1644-0501
Article 2016
Authors / editors: Sławomir Kujawa, Elżbieta Ostrowska
Published in: Finanse, Rynki Finansowe, Ubezpieczenia
The purpose of this article is to present the methods of analysis of events and their applications in the context of examining the impact of extraordinary events on the reactions of investors in the investment market of classic and alternative.
DOI: 10.18276/frfu.2016.4.82/2-15 · ISSN: 2450-7741
Article 2016
Authors / editors: Anna Ostrowska-Tryzno, Anna Pawlikowska-Piechotka
Published in: Ekonomiczne Problemy Turystyki
The paper examines the way that place with a specific identity and cultural atmosphere could beused as the promotion of the site and creation the popular short-stay tourist destination. The authors briefly explained the theoretical background, concepts, marketing methodologies an…
DOI: 10.18276/ept.2016.4.36-14 · ISSN: 1644-0501
Article 2015
Authors / editors: Izabela Ostrowska
Published in: Marketing i Zarządzanie
The aim of the paper is to present chosen techniques getting to the customers which are used by companies in advertising communication and clarify the mechanism of their impact. In article are also presented the possible consequences of untruthful communication. The author indica…
ISSN: 1509-0507