Article 2017
Wpływ świadomości ceny na spostrzeganie produktu ‒ badania quasi-eksperymentalne na przykładzie czerwonego wina
Authors / editors: Monika Sak-Skowron, Monika Persona
Published in: Marketing i Zarządzanie
This research paper focuses on the analysis of the phenomenon of product perception. The objective of the article is to present the results of own research and further research recommendations. The authors, based on their own quasi-experimental research, present the impact of win…
DOI: 10.18276/miz.2017.49-20 · ISSN: 2450-775X