Chapter 2025
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Intelligent Management and Artificial Intelligence: Trends, Challenges, and Opportunities, Vol.1
Purpose: The paper aims to clarify the direction of changes in marketing management. This analysis focused on creative sector enterprises that come from Poland. The paper is outlining COVID-19 pandemic impact on the management policy implemented in companies and what has been cha…
DOI: 10.18276/978-83-8419-028-9-34 · ISBN: 978-83-8419-028-9
Article 2019
Authors / editors: Monika Spychalska-Wojtkiewicz, Monika Tomczyk
Published in: Studia i Prace WNEiZ US
Implementation of innovations is a complex process, which in literature theory describes a number of models. Nevertheless, in each of them the role of the idea that guides innovation is important. Thus, the role of the costumer is important, which is worth including in the proces…
DOI: 10.18276/sip.2019.55-21 · ISSN: 2450-7733
Article 2018
Authors / editors: Monika Tomczyk, Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
As the research conducted by Design Council in UK shows for every £ 1 invested in design, businesses can expect over £ 20 in increased revenues (Design Council, 2018). This article raises the question whether it is justified to include design in a service company’s strategy, and …
DOI: 10.18276/ejsm.2018.28/2-60 · ISSN: 2450-8535
Article 2018
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation, in a form of implementing the results of research to practical application. Marketing innovation is often misguidedly identified with marketing of inno…
DOI: 10.18276/ejsm.2018.27/1-37 · ISSN: 2450-8535
Article 2018
Authors / editors: Monika Tomczyk, Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
From 2016 till 2020 iEER project partners will learn from each other to build better services and regional policies in order to support startups. The project aims to break down silo mentality and bring together all actors having a hand in entrepreneurial success. Universities, lo…
DOI: 10.18276/ejsm.2018.27/2-61 · ISSN: 2450-8535
Article 2018
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: European Journal of Service Management
Project management is an extremely valuable tool supporting the implementation of particularly innovative ideas. Nevertheless, there are relatively few data on the sectoral conditions for the application of project management. While there are sectoral conditions for the implement…
DOI: 10.18276/ejsm.2018.27/2-49 · ISSN: 2450-8535
Article 2018
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Studia i Prace WNEiZ US
Information alongside the human factor or capital is a resource that can become an important source of competitive advantage for an enterprise. This aspect has become one of the reasons for taking up this topic. The knowledge acquired on the way of research, based on facts, allow…
DOI: 10.18276/sip.2018.52/2-11 · ISSN: 2450-7733
Article 2017
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Marketing i Zarządzanie
Marketing and innovative operations are closely connected areas of enterprising activity. Marketing support of innovative process is inscribed into the stream of researches over the economical knowledge transformation in a form of implementing the results of research to practical…
DOI: 10.18276/miz.2017.47-05 · ISSN: 2450-775X
Article 2017
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Studia i Prace WNEiZ US
Diffusion of innovation can be done in many different ways, depending on market conditions or individual SME company model. For effective participation of SME enterprises in this process in the article are pointed out various types of diffusion process and their catalysts.
DOI: 10.18276/sip.2017.48/3-03 · ISSN: 2450-7733
Article 2016
Authors / editors: Monika Spychalska-Wojtkiewicz
Published in: Marketing i Zarządzanie
Technological and non-technological innovations are highly interconnected. The commercialization of technological product innovations often requires the development of new marketing methods. There is a growing need to reconcile the global discourse around the cultural and creativ…
DOI: 10.18276/miz.2016.46-19 · ISSN: 2450-775X