Article 2017
Authors / editors: Mateusz Waśko
Published in: Analiza i Egzystencja
In this paper I analyze Martin Heidegger concept of existence authenticity (Eigentlichkeit) and inauthenticity (Uneigentlichkeit). I attempt to prove that these two modi of being simultaneously constitute an existence and that neither of them can be independent and separate from …
DOI: 10.18276/aie.2017.40-02 · ISSN: 1734-9923
Article 2016
Authors / editors: Zygmunt Waśkowski
Published in: Studia i Prace WNEiZ US
The concept of experiential marketing is one of the widely understood methods of searching for new, competitive ways in which a company could operate on the market. This marketing’s main assumption is to create a value added for buyers through engaging them in the process of prod…
DOI: 10.18276/sip.2016.43/2-33 · ISSN: 2450-7733
Article 2016
Authors / editors: Anna Waśko
Published in: Przegląd Zachodniopomorski
The image of the peasant in the Medieval literature was decisively critical and ratherstereotypical: the peasant was Ham’s descendant (Ham was one of the Noah’s sons), andhe was animal, primitive and lazy in his character. The theory of the functional divisioninto three social gr…
DOI: 10.18276/pz.2016.1-14 · ISSN: 0552-4245
Article 2015
Authors / editors: Zygmunt Waśkowski
Published in: Marketing i Zarządzanie
The organisation of mass events requires consideration of the needs and expectations of many groups of stakeholders, which can be directly or indirectly engaged in its course. Each one of them expects to gain as many as possible benefits for themselves, which influence the final …
DOI: 10.18276/pzfm.2015.41/1-15 · ISSN: 1509-0507
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