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Results for “Witczak”: 4.

Article 2018

Tajemnica Jezusa - Mesjasza i Syna Bożego, który stał się Człowiekiem (J1, 1-14)

Authors / editors: Henryk Witczak

Published in: Colloquia Theologica Ottoniana

The Fourth Gospel begins with the great hymn praising Jesus Christ, the Son of God who became man (John 1,1–14). The hymn reveals the most important aspects of the mystery of the eternal Logos, the Firstborn of God, the full “gift of Truth” (John 1,14.16). The Gospel writer intro…

DOI: 10.18276/cto.2018.1-04 · ISSN: 1731-0555

Article 2017

SYMBOLICZNY WYMIAR KOMUNIKACJI MARKETINGOWEJ W KSZTAŁTOWANIU SIECI INTERAKCJI

Authors / editors: Olgierd Witczak

Published in: Studia i Prace WNEiZ US

The article analyses the phenomenon of interaction in the process of marketing communication. Indicated on theoretical concepts (the paradigm of the network, symbolic interactionism, relationship marketing), which can be analytical area in explaining and describing the issues of …

DOI: 10.18276/sip.2017.48/2-08 · ISSN: 2450-7733

Article 2016

POMIAR ZAANGAŻOWANIA WOBEC MARKI W MEDIACH SPOŁECZNOŚCIOWYCH – UJĘCIE MODELOWE

Authors / editors: Olgierd Witczak

Published in: Studia i Prace WNEiZ US

The article is aimed at identifying variables used to measure involvement towards the brand in social media. Text describes the potential of social media in the scope to intensify the involvement of consumers in brand communication activities. Presented complex nature of the phen…

DOI: 10.18276/sip.2016.43/2-35 · ISSN: 2450-7733

Article 2015

Zarządzanie produktywnością naukową w kontekście budowania marki uczelni wyższej

Authors / editors: Maciej Mitręga, Olgierd Witczak

Published in: Marketing i Zarządzanie

This paper aims at identifying the meaning and business importance of scientific productivity management at universities. The paper presents case study of two universities with regard to instruments leveraging scientific productivity. Comparison of two systems developed at two un…

DOI: 10.18276/pzfm.2015.41/1-33 · ISSN: 1509-0507