European Journal of Service Management
Vorher: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management
Selected areas and methods of applying the concept of working consumer at a company
DOI: 10.18276/ejsm.2018.25-38
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| ISSN: | 2450-8535 |
| eISSN: | 2451-2729 |
| Autoren: | Anna Szwajlik |
| Schlüsselbegriffe: | working consumer coocreation |
| Erscheinungsdatum der Ausgabe / Monografie: | 2018 |
| Seitenanzahl: | 7 (311-317) |
| OAI-PMH: | Metadaten |
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Abstract
This article presents theoretical deliberations on the concept of working consumer, and attempts to describe and translate the theoretical assumptions of the presented concept into practical aspects within the functioning of an organization. The first part of the article describes the new consumer role as a supernumerary, whereas the latter focuses on the practical ways and possibilities of using the consumer, acting as an employee, in a company.