ISSN: 2450-8535
eISSN: 2451-2729
OAI
DOI: 10.18276/ejsm.2018.28/2-38
Lista wydań /
Vol. 28/2, 4/2018
A market entry concept for a commercial bank to enter the financial market in Poland
| Autorzy: | Monika Pettersen-Sobczyk |
| Słowa kluczowe: | financial market market entry commercial bank |
| Data publikacji całości: | 2018 |
| Liczba stron: | 8 (319-326) |
Abstrakt
The purpose of this paper is to develop a market entry concept for a new banking enterprise to enter the financial market in Poland. The research methods applied to attain this purpose included: reports and source data analysis, comparative analysis and SWOT analysis, inductive and deductive reasoning methods, a survey involving commercial bank customers in Poland, and a synthesis of the obtained results. This paper presents the research results as well as the outcome of the deliberations, being a concept for a new commercial bank to enter the financial market in Poland.
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