European Journal of Service Management
Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management
Measuring the effectiveness of influencers’ activities
DOI: 10.18276/ejsm.2018.27/2-10
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| ISSN: | 2450-8535 |
| eISSN: | 2451-2729 |
| Autorzy: |
Urszula
Chrąchol-Barczyk
University of Szczecin, Faculty of Management and Economics of Services |
| Słowa kluczowe: | marketing relationship building influencer efficiency indicators |
| Data publikacji całości: | 2018-12-31 |
| Liczba stron: | 5 (79-83) |
| OAI-PMH: | Metadane |
| Klasyfikacja JEL: | L82 L86 M31 |
| Cited-by (Crossref) ?: | Włącz JavaScript, aby pobrać dane cytowań. |
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Abstrakt
Kuba Klawiter, who is in Poland one of the most known influencers in the new technologies industry, took part in the online campaign of x-comput store. After announcing to the subscribers the details of the promotional campaign dedicated to them, he made the servers block after 5 minutes. Marketing influencer has been developing on the Polish market for two years. The purpose of this article is to describe influencerów activities and to identify examples of indicators that can be used to study the effectiveness of their operations. The article is based on secondary sources.
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Bibliografia
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